A WEBSITE MAKES IT REAL

PROJECT INFO
DIGITAL OOH CAMPAIGN TO PROMOTE OUR BRAND TAGLINE “A WEBSITE MAKES IT REAL.” WITH EACH KEYSTROKE, A WEBSITE BEAUTIFULLY REALIZES in the background. THESE DIGITAL BILLBOARDS WERE VISIBLE ALL THROUGHOUT NEW YORK CITY — SUBWAYS, PENN STATION, THE OCULUS, AND LINKNYC KIOSKS.

DISCIPLINE
CAMPAIGN, ART DIRECTION

YEAR
2026

CREDITS
CREATIVE DIRECTORS: BEN HODGIN, SATU PELKONEN
STAFF PRODUCER: MARISA WASSER
DESIGN MANAGER: ALBERT CHANG
DESIGNER: LOLI VACARRO

MADE AT SQUARESPACE
WITH FUTUREDELUXE