DESIGN INTELLIGENCE

PROJECT INFO
Squarespace believes that AI should help unlock human creativity, not replace it. Leaning on 20 years of industry excellence, Design Intelligence is an integration of AI content generation and guidance to help entrepreneurs make their mark. We created an identity, established a product language, and released a microsite to launch this new feature to the world.

DISCIPLINE
Brand, ART DIRECTION, WEBSITE

YEAR
2024

Gray background with white text that reads "Design Intelligence by Squarespace".
App interface with various icons, including a compass, lock, and social media icons, on a dark background.
A glass with an orange slice inside, placed against a blue background, with a text overlay asking 'What’s your site called?'
A person taking a photo of a large, colorful rock formation near the ocean, with a cloudy sky overhead.
Four white bubbles of varying sizes on a black background.
The screen shows a black background with a switch labeled 'AMBIENT' turned on.
Four white circles of varying sizes on a gray background.
Black screen with the word 'WORKING' displayed at the bottom center.
Four white circles of various sizes on a black background.
Screenshot of a music app with a black background, showing a sing along feature with the word 'LISTENING' at the bottom.
Four white circles of varying sizes on a black background.
A close-up of a person's bare back and shoulder, with the head turned slightly to the right, against a plain white background.
Slightly angled close-up of a modern, yellow luxury sports car with a digital prompt overlay asking for a description of a luxury sports brand based in Germany.
Three mobile phone screens displaying website design content about creativity and design tools, with text and images on each screen.

CREDITS
CREATIVE DIRECTOR: SATU PELKONEN
SENIOR PRODUCER: SION PRYS
DESIGN MANAGER: ALBERT CHANG
SENIOR DESIGNERS: ZOONZIN LEE, RYAN CARREL
DESIGNER: MIKKI JANOWER
MOTION DESIGN MANAGEr: VIDEL TORRES
SENIOR MOTION DESIGNER: MARLON MORINA

MADE AT SQUARESPACE