Designed to Sell

DISCIPLINE
Film, WebsitE, CAMPAIGN

YEAR
2023

A close-up of a beaded bracelet with dark beads against a blue background.
Group of people in dark clothing and sunglasses sitting around a table with a dark background, promoting custom oil paintings.
Web page about underwater photography tips with a background of jellyfish in an aquarium.
A colorful indoor handball court with two players jumping to catch or block the ball near the goal, and text that reads 'Hand Ball Coaching'.
Homepage of a website with a dark background, showing ice sculptures and a moon in the background, with large text reading 'Ice Molds' and a 'Buy Now' button.
A website homepage for Thorne Estates featuring a beautifully maintained garden with sculpted bushes and a tall, cone-shaped topiary, under a partly cloudy sky.
Two people wearing winter jackets hiking on rocky terrain during sunset, with vibrant pink and purple sky, digital website overlay with neon green text that says "GORP CORE FASHION".
Dark background with a silhouetted hand with long, curled nails in the center. Text reads '3D Nail Sets' and small navigation links at the top right.
Living room with modern, minimalist furniture including a beige curved sofa, a wooden chair, a wooden side table, and a wooden partition with steps leading to another area, all illuminated by soft lighting and sunlight.
A promotional graphic for acting workshops by Slate School of Acting, featuring silhouettes of two actors performing a lift in a theatrical setting with warm lighting and large bold text.
A creative food photography with a yellow pumpkin, broccoli, an egg, a red chili pepper, and a fish arranged to resemble a face on a dark plate.
A digital graphic design promoting audio classes, featuring futuristic elements, a planet, a bright light, and a person lying on a circular platform with large text saying 'AUDIO CLASSES'.

PROJECT DESCRIPTION

Site design for in-camera vignettes to debut Squarespace’s new brand platform and global tagline. This campaign reinforces the company’s commitment to the discipline, and illustrates their unique differentiation within the industry. The rollout of this campaign simultaneously across five international markets.

ROLE
DESIGN MANAGER

DESIGNED AT SQUARESPACE