Everything to Sell Anything

DISCIPLINE
CAMPAIGN, ART DIRECTION, FILM

YEAR
2022

A robot and a person spilling red wine on a table with a digital 'Enroll' button.
A large crowd of people gathered in a desert with a giant floating billboard displaying the text "Get Motivated."
Close-up of a hand touching a green technology-themed book cover with the word 'Simulation' and a 'Buy Now' button showing a cursor.
A shirtless man with a long beard and curly hair is roaring with fists clenched, standing against a clear blue sky. A "Book Workout" button with a cursor is visible.
Person with long hair wearing a blue shirt, standing near a digital onscreen button labeled 'Start Lessons,' with a cursor pointing to the button.
Couple sitting, holding hands, with a blurred background of posters and a woman on a sofa, overlay text 'Book Doula Consult' with a cursor pointing at it.
Room filled with clocks and "Add to Cart" holographic signs
Person floating in red water with a button labeled 'Reserve a Float' below."
Woman sitting at a wooden table holding tarot cards, with a "Book Tarot Reading" message and a curser pointing to it in the foreground.
Close-up of a boot stepping on an illuminated tire with a futuristic design, alongside a glowing "Pre-order" button.
Person in a plaid shirt and headphones speaking into a microphone in a cluttered room with a 'Support Podcast' sign in hand.
A person wearing a uniform and badge is leading a group of tourists through an underwater tunnel with large viewing windows. The words 'Book Ocean Tour' are displayed on the screen.
Hands engulfed in flames playing a piano, creating a dramatic visual effect.
A person in a yellow shirt extending a hand towards the camera, with outdoor lighting casting shadows.
A humanoid robot with visible mechanical features and light patterns on its face stands next to a woman in a dimly lit setting, possibly near a staircase. The robot's face has a futuristic design, and both figures are shown in a moment of interaction.
A collage of vibrant, colorful items including kitchen utensils, a woman's outfit, a rose, a golf setup, exercise equipment, tools, and sunglasses, each with a distinct color gradient.
Billboard featuring multiple vibrant ads for Squarespace, promoting various online services and tools for selling products and services, such as scheduling, repair services, fitness content, specialty barware, eyewear, gardening tips, and cooking lessons.
Exterior of Madison Square Garden at night with Squarespace advertisements showing vibrant visuals and sale messages, located above the entrance to Pennsylvania Station.
Large Squarespace advertisement saying "Everything to sell anything" on the exterior of Madison Square Garden illuminated by red lights at night.
Fashion advertisement featuring two people. Left: close-up of a person with bold red eyeliner. Right: person in a shiny striped suit holding a microphone, standing in front of a large orange circle. Text: 'From Eye Liner to One Liners', Squarespace logo, 'Watch Tutorial', 'See Shows' buttons.
Abstract image of a fork in blue jelly with a purple golf putter hitting a colorful golf ball, featuring the text 'From Pudding to Putting' and Squarespace logo.
Collage featuring a woman in a colorful outfit with a red corset, dumbbells on the other side, and "From Corsets to Core Sets" text in the middle.

PROJECT DESCRIPTION

Design, art direction and campaign concepting for Squarespace’s global brand repositioning. As the premier platform for empowering creative entrepreneurs, “Everything to Sell Anything” was our tagline to encapsulate the myriad things you could monetize. We created a series of films as well as an out of home campaign that brought these offerings to life.

ROLE
DESIGN LEAD

MADE AT SQUARESPACE