SALLY’S SEASHELLS

PROJECT INFO
Design direction, visual identity, and additional creative for Squarespace's big spot for Superbowl LVI — starring Zendaya, narrated by André 3000, and directed by Edgar Wright. The spot received more than 21 million views and ended up on YouTube’s leaderboard for best ads of the year.

DISCIPLINE
Brand, WEBSITE, FILM, CAMPAIGN

YEAR
2022

"Sally's Seashells" text logo with stylized font on brown background.
Seafood platter with shrimp, mussels, and clams on ice
Brown spiral shape on beige background
Aerial view of people sitting in concentric circles formed by stones on sandy ground.
Close-up of a hair bun with small seashells as decoration
A woman with neatly tied hair, wearing shell earrings and a large shell necklace, dressed in a navy blue outfit with white trim, standing outdoors near a rocky and sunny coastal area.
Person meditating on a beach wearing a blue dress with sea-themed embellishments, inside a circle of stones, with a colorful umbrella and cliffs in the background.
Woman sitting by seaside with tall grass and rocks, wearing stylish blue and white outfit.
Squarespace promo with text about Sally setting up a seashell site, featuring a coastal-themed design with seashell images, a woman outdoors, and product listings for seashell sequin shirts and suits.
Squarespace webpage promoting seashell video subscriptions with multiple images, including a woman wearing seashell jewelry, seashells, and subscription details.
Squarespace web page featuring "She Scheduled Seashell Serenity Sessions" text with seashell images, an appointment booking section for a wellness event, and a background with a serene color palette.

CREDITS
CREATIVE DIRECTOR: GUI BORCHERT
STAFF ART DIRECTOR: BEN HODGIN
STAFF COPYWRITER: JC ABRUZZI
HEAD OF PRODUCTION: SANDRA NAM
SENIOR PRODUCERS: MARISA WASSER, KIM SANTELLA
ART DIRECTOR: MEKLIT GEBRE-MIRIAM
DESIGN LEAD: ALBERT CHANG
STAFF PHOTOGRAPHER: CRAIG REYNOLDS

MADE AT SQUARESPACE