THE SINGULARITY

PROJECT INFO
Immersive microsite to house our Superbowl LVII big game spot. As described by CEO Anthony Casalena, Squarespace is “…a website that makes websites.” This truth is realized by Adam Driver, and becomes the central thesis for Squarespace’s ad. To bring this idea to life we created an interactive experience with Adam Driver’s disembodied head spitting out templates for anyone to use as a starting point.

DISCIPLINE
WEBSITE, CAMPAIGN

YEAR
2022

Rows of identical men in suits standing in a dark, outdoor setting.

A large, glowing circular portal or sphere in a dark, misty landscape with mountains in the background.

Black and white abstract motion of liquid droplets in dark, smoky environment

A group of identical men in suits standing in a pattern, outdoors at dusk with rocky formations in the background.

Collage of Squarespace website templates featuring a suit-clad man promoting "Singularity," including various text and design sample snippets.

Collage of various images featuring a man in a suit. Includes text about a "Singularity" video, "Behind the Scenes 3," and website templates. Prominent "Play" buttons are displayed, along with web design previews and information about limited edition templates.