Understood

DISCIPLINE
Brand

YEAR
2019

solid dark green color background
solid dark teal color
Solid dark teal color background
Solid dark teal color background
Understood Sans font styles and weights displayed on a blue background, including Light, Light Italic, Regular, Regular Italic, Medium, Medium Italic, Semibold, Semibold Italic, Demibold, Demibold Italic, Bold, Bold Italic, Heavy, Heavy Italic.
A dark background featuring eight colored icons in rows. The icons include an envelope, bookmark, video camera, checklist, folder, chat bubble, download arrow, and magnifying glass.
Business cards with abstract designs and a card for "Fred Poses, CEO" with contact information and the Understood logo.
Abstract design with geometric shapes, including lines and circles, on a dark background.
"abc" in white lowercase letters on a red background
Three toolkit covers: "Toolkit for Individuals" with a smiling person in blue, "Toolkit for Parents" with abstract hugging figures, and "Toolkit for Educators" with a design of steps. All labeled "Understood."
Smartphone displaying podcast "In It" episode titled "Why We Cry In IEP Meetings," with the Understood logo.
An orange chair with a leg of a green tote bag draped over the back. The tote bag has a geometric design and the word "Understood" on it.
Three poster designs with the text 'No Normal,' 'Be Feel All' featuring a hand, and 'All of us,' all with 'Understood' branding, against a neutral wall.
Billboard with the text 'Shaping the world for difference' against a colorful abstract background, displayed on a building exterior in an urban area.

PROJECT DESCRIPTION

Brand identity for a nonprofit dedicated to shaping the world for difference. Understood provides resources and support so people who learn and think differently can thrive. The bespoke brand typeface was built in collaboration with Displaay, tested for maximum legibility across all audiences.

ROLE
DESIGNER

DESIGNED AT WOLFF OLINS